While inbound marketing typically is about creating excellent content, sometimes you need a little more. When coupled with Paid Advertising Services, Inbound Marketing can hit your target audiences even harder! Our paid advertising strategies focus on avenues that your customers and target audience specifically seek, while maximizing your ROI in the process.
Social media ads on popular sites like Facebook, Twitter, Google+, etc. We use highly segmented lists to reach out to your exact target audience, and then monitor the results.
Google Adwords and other PPC online options that can produce a strong ROI for your efforts. Using careful keyword research and planning, we only target the best ROI advertising options.
Retargeting advertising gets your ads in front of people who have a proven interest in your product area. When a visitors comes to your site, your ads will follow them to other sites they visit.
We have a thorough approach to Paid Advertising to ensure we get you the best ROI.
We research your existing customers and prospect to define your target audience demographic. We select keywords, interests, geography and other attributes that best represents your buyers.
We test out different creatives and messaging using A/B Testing to see what resonates best with your audience. We run the ads across multiple channels to see what gets the best ROI.
We measure everything from impressions to click-throughs and conversions. We build retargeting lists to promote the same audience and reduce acquisition cost. We make course correction as needed.
Are you wasting a lot of advertising dollars with little to no return?
Using retargeting, we get your advertisements to appear to customers who recently were on your website. Our Retargeting efforts help push your retarged advertisements to Facebook and Google partnered sites your audience has visited after your site, helping to bring them back even when they’ve left your site and pushing your products and services.
These retargeting techniques lead to a 10X higher conversion rate than traditional non-retargeted advertisements, as the viewer has already searched for the item. Web site visitors who are retargeted with display ads are 70% more likely to convert on your site.
You have probably already heard that outbound is dead and businesses are turning to Inbound Marketing to help generate leads for their business. You can start your Inbound Marketing campaigns by learning these 9 steps.