If you have more money than brains, you should focus on outbound marketing.
If you have more brains than money, you should focus on inbound marketing.
Inbound marketing is about bringing potential customers to you, rather than having your marketing efforts fight for their attention. Inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your target customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
In today’s marketing and advertising climate, businesses are asked to do more with less when it comes to marketing and their marketing budgets. Inbound Marketing takes the notions of spending a large budget for marketing and flips it on its side. Inbound Marketing uses the power of content and value to get people to your website and business.
Inbound vs Outbound Marketing
is the average companies save per year by investing more in inbound marketing.
more leads are generated by inbound tactics than by traditional paid marketing.
Customer Acquisition Cost
for Inbound Marketing generated leads compared to outbound leads.
We start off by identifying your goals and objectives, following that up by carefully identifying your target audience and their needs using Buyer Personas. From there, we map out how we’ll help your ROI.
We begin your website redesign by making sure it’s easy to navigate, has a professional appearance, and that it’s intuitive and responsive on both desktop and mobile devices. After that we update your SEO.
We begin the Inbound Marketing process by creating content that brings users to your site Using blogging, social media, premium content offers, consultations, and PPC advertising options.
Once we have the content, we create landing pages for that content that has gated form content, CTAs, and attractive offers that a visitor would need to input information into to access, creating a lead.
Once we have your leads, we add them to our lead scoring systems and measure their response to your forms and content. We then segment and nurture these leads through email marketing.
We analyze everything. Leads, traffic, conversions, ROI, cost-per-lead, cost-per-customer, everything. We leave no stone unturned in order to optimize your data and find the most efficient way to market.
Find out how your website can generate more leads with Inbound Marketing.
You have probably already heard that outbound is dead and businesses are turning to Inbound Marketing to help generate leads for their business. You can start your Inbound Marketing campaigns by learning these 9 steps.