If you have more money than brains, you should focus on outbound marketing.
If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

What is Inbound Marketing?

Inbound marketing is about bringing potential customers to you, rather than having your marketing efforts fight for their attention. Inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your target customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

What is Inbound Marketing?

Inbound Marketing is Powerful

In today’s marketing and advertising climate, businesses are asked to do more with less when it comes to marketing and their marketing budgets. Inbound Marketing takes the notions of spending a large budget for marketing and flips it on its side. Inbound Marketing uses the power of content and value to get people to your website and business.

Inbound vs Outbound Marketing

$20k

is the average companies save per year by investing more in inbound marketing.

Lead Generation

3X

more leads are generated by inbound tactics than by traditional paid marketing.

Customer Acquisition Cost

60% Less

for Inbound Marketing generated leads compared to outbound leads.

Our Approach to Inbound Marketing

01.

Inbound Strategy

Develop an Inbound Strategy

We start off by identifying your goals and objectives, following that up by carefully identifying your target audience and their needs using Buyer Personas. From there, we map out how we’ll help your ROI.

02.

Website Redesign

Create a Powerful Website

We begin your website redesign by making sure it’s easy to navigate, has a professional appearance, and that it’s intuitive and responsive on both desktop and mobile devices. After that we update your SEO.

03.

Demand Generation

Attract Visitors to your Website

We begin the Inbound Marketing process by creating content that brings users to your site Using blogging, social media, premium content offers, consultations, and PPC advertising options.

04.

Conversion Optimization

Convert Traffic to Leads

Once we have the content, we create landing pages for that content that has gated form content, CTAs, and attractive offers that a visitor would need to input information into to access, creating a lead.

05.

Lead Nurturing

Convert Leads to Sales

Once we have your leads, we add them to our lead scoring systems and measure their response to your forms and content. We then segment and nurture these leads through email marketing.

06.

Reports & Analytics

Measure, Rinse & Repeat

We analyze everything. Leads, traffic, conversions, ROI, cost-per-lead, cost-per-customer, everything. We leave no stone unturned in order to optimize your data and find the most efficient way to market.

Find out how your website can generate more leads with Inbound Marketing.

Our Inbound Marketing Services

Inbound Strategy

Website Conversion Strategy

Content Marketing

Social Media Marketing

SEO

Analytics

Email Marketing

Lead Nurturing

Landing Pages & CTAs

Lead Capture Forms

Paid Advertising

Marketing Automation

Featured Resource

9 Inbound Marketing Steps to Lead Generation & a Lower Customer Acquisition Cost

You have probably already heard that outbound is dead and businesses are turning to Inbound Marketing to help generate leads for their business. You can start your Inbound Marketing campaigns by learning these 9 steps.

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