“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
– Jill Whalen
The better your website rank, the better you reach your customers. Achieving search engine optimization is the dream, but if you already have good SEO, then what next? Have you achieved it all?
Well, the answer is NO because there are still some ways which can expand your business.
Before telling you how to improve SEO and be on top, first, you need to understand.
How Search Engine Work?
A search engine has only one objective that is to provide you with relevant information in related to your search query.
But you will be thinking how? Because on the web, there is a lot of information available and choosing relevant information related to a search query can be difficult.
Search engine has the proprietary method of gathering and prioritizing the website content which is known as indexing.
Search Engine actually index all the website content like a crawler that constantly scans the web, indexing websites for content and follows the link on each webpage to another webpage.
If your website has not been indexed, then there is no chance that your websites will be shown on the search engine result page.
Still, you would be thinking how does search engine know what to show on the SERP when you enter a search query?
Here are two main point search engine consider when determining a website:
Content on your website
Yeah! You heard that right. Search engine web page crawler scans each page on the website and look for the clues about what topic a websites cover and scan a website backend code for certain tags, description, and instruction.
Who’s linking to you?
Search engine crawler not only scans websites content, it also looks for links from other websites. More inbound links on the websites mean good position on SERP, Essentially every inbound links count as a vote for website content.
Also, each inbound link has different weight, a link with authoritative website give your websites give a bigger boost than small blog links.
Here are few factors Search Engine Algorithm Considered when deciding what information to show in search engine result page:
- Geographic location of the user.
- The performance of the listing like bounce rate, click, etc.
- Webpage Content.
- The quality of the link.
- Link type (social media sharing, or link from a blog.)
After reading these 400 words, we think that you have got a deep insight of how the search engine works and what are the factors the search engines considered in showing information on the search engine result page.
If you are thinking this is it, you are wrong, we have got few more steps you must do which will definitely improve your SERP ranking.
Also read: 7 Expert SEO Tips and Tricks for 2016
Optimize your websites User Interface and User Experience.
We‘ve all heard that When it come to a website, user interface and user experience are responsible for creating better user experience.
Without UI/UX, it’s impossible to drive traffic to the websites.
User Interface is the series of screen pages and visual elements like button and icons which focus on how a product surface looks and function.
On the other hand User Experience is the overall experience the user has with the product.
According to Ken Norton its kind of restaurant where UI is the table, chair, plate and utensil and UX is everything from the food, to the service, parking, lighting, and music.
It is important to create a better User Interface and User experience for your websites or you will be far less likely to drive lead and customer to your websites.
You need to design a brilliant a user experience through color, font, and icon because the designs you choose to make on the website have a huge impact on user experience.
In order to provide good user experience to your customer, you need to be more than just beautiful.
Here are some best practices for designing an interface:
Keep the interface simple.
Keep the interface simple just like Google just a logo, a search bar, a few buttons, and a search results page because the user did not like complex interface they want something which is easy to use.
Use common UI elements.
A user wants everything quickly if we use complex UI element the user will find difficulties in operating and it will increase its time to do specific work.
By using common UI element on websites, you make user interface smooth and saving their time.
It is also important to create patterns in language, layout and design throughout the site to help facilitate efficiency.
Once a user learns how to do something, they should be able to transfer that skill to other parts of the site.
Be purposeful in page layout.
Page layout can drive traffic, only when every item is placed carefully. By placing every item in a proper place you can drive user attention to the most important piece of information and can aid scanning and readability.
Strategically use color and texture.
You can direct the attention of the users toward the items by using color, light, contrast, and texture to your advantage.
Set up a Blog
Blogging is an incredible way of engaging website user with current and fresh content. Blogging on a regular basis can have a dramatic impact on SEO because every blog post is a new web page.
If your business doesn’t have a blog, set one up and make a point to blog at least one a week.
Remember your blogging must be for your audience which you want to target not for the search engine.
Here are few things you should keep in mind when starting a blog:
- Choose your blog platform
- Choose web hosting for your blog
- set up a blog on your own domain
- design your blog
- Use useful resources for blogging.
Steps to optimize Your Blog properly for better SERP ranking:
Focus on long tail Keywords
A critical component of SEO is choosing the right keyword for optimization. Optimizing your blog post for a keyword is not about putting as many as keywords into your post as possible.
This only will hurt your SEO because the search engine will think that your stuffing your keyword for SERP ranking and Google can penalize you for that.
Also read: How To Beat Back The Google SEO Penalties
In simple word stuffing keywords does not make good reader experience. So, we should use keywords which make sense to the reader and look natural.
A good way of doing this is to focus on long tail keyword, they target people who are looking to perform a specific action, like buy something, or looking for a specific piece of information, like a how-to or a service that can solve their problem.
By choosing to optimize with long-tail keywords, you will find it easier to rank on the search engines, drive qualified traffic, and turn that traffic into leads and customers.
Example of long tail keyword: “Blue Canvas shoes with laces”
Include keyword in a specific part of your post
Now that you have your keyword for the blog post, it is time to use it correctly into your blog post. There are five essential parts where you should try to include keyword:
Title tag and Meta tag
Every blog post you create has a title tag. This tag appears in the upper left corner of your web browser. And in a title tag, you can maximum 75 characters. So, you need to choose your word wisely.
Now let’s move on to meta tag, meta tags are snippets codes which are used within our web page HTML. These tags are located near the title tag code in the head of your HTML.
Meta tags are further divided into two parts– meta description and meta keywords.
Meta description contains description which gives search engine and reader information about blog post content and it is limited to 150 Character.
Whereas Meta keywords consist of an additional text snippet in the HTML which allows you to list few different keywords that relate your web page. In meta keywords, you can only put 5-7 keywords.
Website URL is the first thing search engine crawl. your website URL give information to the search engine about what your post is.
So, optimize your URL on every post you publish. Remember, every post must have its unique URL.
It was found that articles with images get 94% more total views, which means that we must include images in our articles.
But the question here is how will we optimize our image for better ranking because the search engine cannot see the image the same way as a human can.
The search engine can only look those image which has alt text inside it. So, that means every picture we upload in our article must have a file name because the image name actually lives a website‟s sources code or HTML which is scan by the search engine.
But, remember you must always include the file name that describes the picture.
For example, “red-tennis-shoes-velcro.jpg” is much more useful than “pic12345.jpg”.
Do not overuse similar topics Tag.
We used topic tags to organize our blog content but remember overuse of topic tag can cause you in trouble. If you have too many similar tags Google will penalize you for similar content.
Think this way when you create a topic tag that means you create a new site page where the content from that topic page will appear.
If you use too many similar tags for the same content that means you are showing the same content multiple time to your websites. For example topic tag like “blogging,” “blog.” and “blog post.” are too similar to one another to be used on the same post.
If you have similar tags, now it’s time you should clear them.
Choose 15 to 25 topic tags that you think important to your blog, but keep in mind that these tags are not similar to each other. That way, you won’t have to worry about duplicate content.
Link internally when possible.
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.
An internal link is useful for four reasons:
- Allow users to navigate a website.
- Help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
- This helps the search engine to validate the relevancy of your content.
So, when creating a content for a blog which has been mention in another blog post then the best practice is to link that page.
Use Social media for better SERP Ranking.
Now a day’s people don’t just go to Google and Bing to look stuff they also use social media to find what they are looking for.
Use of social media channel like Facebook, Google+, Twitter and LinkedIn has exploded over a year.In fact, the latest figures from ComScore suggest that 19% of all time spent online is spent on a social network.
Beyond sharing of content social media channel also drive leads and building brand awareness which means that we can now use them for SEO benefits.
But to optimize social media for SERP ranking, you need to make your content easy to share by implementing social networking button.
How to Optimize Social media for better SERP Ranking:
Link your article to social media channels.
As you know that Google has put a high value on link building in search ranking. No matter what type of link you choose in your content, Google will figure out and manipulate your ranking on the basis of build link.
Higher the quality links better the SERP ranking. Links on social media consider as higher priority link because of social sites high web authority from the get-go.
So, make sure when it come to link building within content, post content to your social profile encourage sharing and increase search rankings.
Grow your high-quality Follower Base.
You will need high quality follower if you want to rule. Page with a lot of high-quality followers ranks better in searches. In social media, a high-quality follower is a real follower. A high-quality follower are those who share your content to others.
So, when it come to better SEO ranking, Social media plays a real role because now search engine looks how often you are posting and how many follower are interacting with your content. Based on this criteria search engine ranks a page.
In simple word we have to grow a high-quality follower base, if we want better ranking.
Make your content shareable.
More the people see your content better the SERP ranking.This is only possible if you are making your content shareable because many social channels have an option to make your content private, by doing this only your friends can see your content and this will directly affect your SERP ranking.
So, if you want better ranking you need to make your content shareable to everyone. If you do so more people will see your post and this will improve your ranking.
Remember More the Share, Better the Result.