1-2What is viral content?

Viral content is a piece of content that suddenly become online sensation just like Old Spice men or Double Rainbow. In simple word, it’s like a Zombie virus which spread quickly.

But creating a viral content like this, it’s not an easy job you need to strategize carefully and execute with attention to detail.

According to a recent study, 46% of businesses find difficulty in creating compelling content.

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To make a content viral, you need to keep few things in mind that the content itself must be worthy to be share, problem-solving, and it must enhance reader life.

If you don’t do any of this no one will share it.

Also read: 5 of The Most Successful Facebook Post Ideas Ever

But there are some companies who have master virality; they could create a content which hundreds or thousands of people will share it, no matter what the content is.

Here’s an example of Companies who have master the art of virality:

Dove: Choose Beautiful YouTube Campaign

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What does it show?

Dove came up with this idea, which gives women a choice to walk through a door that say “average or a door that says “beautiful.”

It is an interesting idea because all women want to hear beautiful from some of their peers.

What makes it great?

The campaign was great for two reasons:

  1. The tagline of the campaign “what door would you choose” appeal to the emotion of the audience.
  2. The Campaign build curiosity in viewer mind like“what door would I have chosen.”

Result:

VIEWS

7,543,854

TIME WATCHED

37 years

SUBSCRIPTIONS DRIVEN

1,393

SHARES

28,928

 

The Last Selfie: World Wildlife Fund (WWF) on Snapchat

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What does it show?

WWF came up with this idea to bring awareness to the endangered species which are disappearing around the world and they used Snapchat to reach the global audience.

What makes it great?

The campaign was great for many reasons:

  1. Vibrant images of endangered species which attract the attention of audience.
  2. The sad tagline “my last selfie” targets the emotion of the audience.
  3. Meshing up the concept of selfies is the innovative idea to show that these animals need our help.
  4. Using hashtag helped the campaign to reach wider audience from Snapchat to other social networks.

Result:

VIEWS

64,635

TIME WATCHED

30 days

SUBSCRIPTIONS DRIVEN

19

SHARES

557

Always: #LikeAGirl on Twitter

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What does it show?

This Campaign shows the epic battle to keep girl confidence high during puberty because according to women they tend to lose confidence around puberty and it has huge impact on them.

This video highlight the word “like a girl”which is used to humiliate someone or to show weakness.

The campaign rewrites the concept by showing “like a girl” is an amazing thing and we should not be ashamed off and it encouraged all the women’s around the world to be confident.

What makes it great?

This campaign went viral for three reasons:

  1. The audience can easily connect specially those women’s who faced problems during puberty and it also highlight where the thing start to go wrong.
  2. The tagline of the campaign “Like a girl “which create interest in the mind of the audience to watch this video.
  3. It created emotional connection.

Result

The video viewed more than 85 million times, 30 million of those the first week it was released.

 

Mercedes-Benz USA: Build a GLA on Instagram

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What does it show?

This campaign shows how people can customize a car right on Instagram in just a few tap from color, rim, window and more.

What make it great?

This campaign was great because it gives audience an outlet to be creative by customize a car right on Instagram and the best part is you can do this on Instagram without switching to another app.

Result:

VIEWS

76,396

TIME WATCHED

37 days

SUBSCRIPTIONS DRIVEN

39

SHARES

445

Evian Roller Babies

baby-evian-rollers

What does it show?

The video shows computer-animated babies doing a roller-skating routine to The Sugar hill Gang’s “Rapper’s Delight.”

What makes it great?

Computer generated roller skating babies make this campaign great, people are amused by the roller skating babies.

Result:

VIEWS

83,572,998

TIME WATCHED

37 years

SUBSCRIPTIONS DRIVEN

201,416

SHARES

212,575

 

Old Spice

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What does it show?

A single 30 second commercial were handsome menspeaking directly to women when he said, “your man could smell like me.”

The idea is to reinvent old spice for new generation.

And the best part of the video, while he spoke, the background changed behind him, transporting him from a bathroom to a boat and then to a tropical beach.

What makes it great?

The tagline of the campaign “the man your man could smell like” was funny and revenant; it created an emotional connection between the brand and anyone who has seen it.

It resonated with the viewers and so people paid attention.

Result:

VIEWS

25,370,652

TIME WATCHED

37 years

SUBSCRIPTIONS DRIVEN

582,921

SHARES

76,972