With the mobile app market become more crowded every day, it’s more important than ever to stand out from the other apps on the market. Because even if you’ve just developed the perfect app, if your app does reach its audience, it’s bound to fail.
Fortunately, there have never been more ways to reach your audience. But for app developers, advertising on mobile is the obvious place to start. Since smartphone users who see ads for your app are already on their phones, your ad and the place where customers can buy your app are only a click apart.
With that in mind, we’ll show you how to acquire users for your app by mobile advertising:
1. Select your target audience and tailor your app description to it
As an application developer, you need to optimize your app’s page on both Google’s Play Store and Apple’s App Store. Visitors to your app’s page are already considering downloading an app to fit their needs, so your page needs to be the best it can. Study the interests and needs of your app’s intended audience. Then, fine-tune your app’s title, description, category, photos, and all of the other fields on your page to increase the chance that visitors will become customers.
2. Count on Facebook
Facebook ads can help you target your audience through demographics, as well as interests. Be specific as you can to help your app reach the countless people who are actually searching for an app like yours.
3. Monetize your app intelligently with AdMob
AdMob by Google helps you analyze, monetize, and promote your app. With AdMob, you can gain insights into your users, drive in-app purchases, and maximize ad revenue. AdMob also promotes in-app purchases, if you have any.
4. In-app advertising
Have you ever been playing say, Candy Crush or Temple Run when an ad pops up? Well, that’s in-app advertising. Use it to help your app reach more people.
Some apps even allow users to earn phone or Internet credit when they download your app from another app, such as Ladoo or Earn Talktime.
5. Join a mobile app promotion network
And finally, consider joining a mobile app promotion network to drive additional installs without having to spend money on app promotion.
But don’t stop advertising you app on other platforms, as well. Consider advertising your app on desktop computers and laptops through browser ads. And why not try making a short YouTube video to highlight your app’s the key features? You can even join various online communities and forums and talk about your app there. And don’t forget that you can also make SMS and MMS ads to promote your app.