Blog > B2B

The Best Paid Advertising ROI for B2B Lead Generation

When it comes down to paid advertising, the only one thing that matters for marketers is the ROI. You can say Return on Investment. But today in this competitive world, marketers are facing difficulties in reaching out to the new customers. They don’t know which paid advertising options can earn their business maximum ROI. So […]

Who needs a better lead generation strategy?

“Leads are the metric that, as marketers, we rely on, because leads mean money.”                                                                                   […]

A New Startup: Build your own team or hire a custom Software Development Company?

Let’s begin with the definition of startup, according to Wikipedia. Startup is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service. Building a New startup is little difficult because you need to first ensure that your startup offers value in […]

3 Ways To Solve the Customer Retention Corporate Struggle

Customer retention is a challenge that haunts marketers all across the globe. It is lifeline of revenue, profit, and even reputation of your business. No business can survive without customer retention. In fact, for some business models and companies, retaining customers is even more important than acquiring new customers. And from cost perspective, it makes sense too. It can […]

4 conversion rate optimization tips to shatter your CAC

The demand for professionals who can align your website to your product’s sales funnel is on rise. And what these professionals do is known as Conversation Rate Optimization (CRO). According to Wikipedia: Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers CRO capitalize the […]

5 B2B marketing ideas to inspire your next campaign

B2B marketers have turned heads with some of the most creative campaigns in marketing history. Here are the five brilliant B2B marketing ideas you should steal (ahem… borrow) for your marketing inspiration.

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