A Marketer’s Guide to Increasing Student Applications

From Stranger to Student

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You can’t expect prospective students to click “apply now” on their first visit to your website, that's silly. To get to that point you need to build a relationship with the students and parents by educating them once they arrive at your site.This is where content, lead nurturing, and marketing automation come into play. In this eBook, we cover how to use these tools to turn first-time website visitors, into enrollment-ready students and parents.

In this eBook, you'll learn:

  • How to map our your students' enrollment journey

  • Techniques to create content your prospective students or parents will love

  • How to leverage content to learn more about your prospective parents and students

  • Steps to nurture early-stage contacts into application-ready prospects


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