Do you spend a ton of time writing killer content for your blog?
Many people think that blogging is all about lovingly crafting each post, but in reality, you need to promote your blog to ensure that your posts reach their widest possible audience.
With 1.55 billion Facebook users and 305 million Twitter users across the globe, these two social media platforms, as well as Google+ and even Tumblr, can help your content gain significant exposure.
Below are some useful social media tips and tricks that will help you expand your audience.
1.) Share on the right platforms
Since different sites serve different purposes and audiences, it’s important familiarize yourself with the major social media platforms your target audience uses. Avoid redundancy and simply dumping content across all channels. Instead, concentrate on platforms where you have the best chance of engaging with your audience.
2.) Ask your readers questions
The beauty of social media is that simply asking for a response can improve both your public relations and your content marketing. Questions are a great attention grabber, and they also help foster connection between your brand and your audience. The result is effective social media promotion.
3.) Add images to your content
Social media loves images. And adding images to your posts is a surefire way for your posts to rack up likes.
According to dreamhost, posts on Facebook that contain images, receive an average of 53 percent more likes and 104 percent more comments than those without. On Twitter, tweets with images receive 36 percent more clicks than text-only ones. Even images on LinkedIn get more engagement.
4.) Advertise on social media
Advertising on social media increases brand visibility and brings people who are interested in your blog, product, or service to you.
Advertising on Facebook and Twitter is easy. Facebook allows marketers to target a specific audience with their advertisements and gives advertisers options to create promoted posts, sponsored posts, and page post ads. Twitter, on the other hand, offers promoted tweets, trends, and accounts.
5.) Use hashtags
Hashtags are a perfect way to increase shares, followers, and click-through visits.
When choosing hashtags for your post, stick to the topic of your blog post. Be specific, as well. The more specific you are, the more targeted your audience will be. And don’t forget to make sure your hashtags have been popular with your target audience in the recent past.
Avoid using more than two hashtags in a post. According to Statista, Facebook posts with over ten hashtags have lower interaction than those with only one or two hashtags. In fact, people will avoid your post if you use unnecessary hashtags.
6.) Implement social sharing buttons
Twitter, Facebook, and Google+ are the only social sharing buttons you need on your blog posts.
As mentioned by woorank, when people are presented with too many options, they don’t choose any of them. Limiting your blog template to three sharing buttons makes it easy for readers to share your blog on the three networks that matter most. In addition, unnecessary social media widgets may also slow down your page’s loading speed.
7.) Pay attention to word counts
How many words should you have in your blog post? Some blogging platforms have set parameters for optimal length and put a value on whether a post is short or long.
If you want more shares and comments on social media, aim for 1,000-word blog posts, but don’t let a word quota dictate the quality of your post.
8.) Cite facts
If your post includes facts or statistics, take a minute to link them to their sources. Make sure to also link to some of your own blog posts. Some of your readers will likely be drawn to them, even if a few readers have already seen them. You’ll be surprised at how many click-throughs you’ll get with each share.
9.) Keep an eye on the clock
Not all markets have the same audience, but every social media platform has its best and worst times for engagement. Keep in mind, though—the best general time to post might not be the best time for you.
Dreamhost research shows the peak times to reach your audience, the best times to engage your audience, and the worst times to post on social media platforms. There are also many infographics out there to help you decide the best time to post.