The goal of any B2B website is to generate inbound leads for the business. Search-engine optimization, SEO, is one the best inbound marketing activity that helps drive organic traffic & leads to your B2B website through search engine rankings for your targeted keywords. In this highly competitive world, every business is trying to get on the top of search engines to get a free inflow of organic traffic, however it all comes down to your search engine optimization strategy.
Here are 9 SEO tips and tricks that will definitely help you boost your SEO efforts and increase your B2B website’s ranking.
1) Internal Linking
Viewers tend to appreciate content with additional internal links attached inside. The links make it useful for users to navigate and interact with your B2B website. This is important when a company is browsing your website and wants to make sure your product or service will be beneficial.
Always provide a internal link for viewers to browse your website. This gives legitimacy to your website and increases your SEO by providing resources for your viewers. Including access to other pages on your website through links is a crucial SEO tip that will increase traffic. When writing blogs, link your homesite to the page. That will give viewers the convenient of having the resource already there.
Know that an increase in number of links does not mean increase in rankings. Internal links should be attached with resources that are reliable and gives viewers additional information on the topic. Do not overly consume viewers with links that are not necessary for your topic. For B2B websites, always provide internal links to give companies the resources they need. Internal linking will also promote other pages, such as your own website. For additional information on links, check out Link Building Strategy.
2) Use Key Words in Your Visual Content
Using keywords in your images, videos and infographic is a SEO tip that will ensure that your B2B website is on top. Not putting keywords in visual content is a major mistake companies make. Search engines rank images just the same as they rank other forms of content. Always incorporate your keywords in a caption or title before sharing the visual content. Using keywords in your B2B website’s visual content, will attract search engines.
3) URL Needs a Maximum of 10 Words
Make sure your website has no more than 10 words in the URL. Having less words in your URL will make it easier for search engines to analyze. Make sure to put your keyword in the URL as well. Lengthy URL’s are not attractive to search engines. Make your your URL is simple and outlines your content, with a keyword placed inside.
4) Always Update Content
It is important that your content is updated on a regular basis in order for you B2B website to increase its ranking. This SEO tip reminds companies that there is constant new information needing to be shared regarding a specific product or service that could benefit other businesses. Keep content updated by posting blogs to your site on a weekly basis with keywords. Provide information about newsletters a company can subscribe to. For updating content, always keep your social-media post fresh. Avoid repetitive content in your B2B website. People do not like reading the same thing twice. Overall, updating the information of your B2B website will increase your SEO ranking.
5) Quality of Content > Number of Pages
High-quality content ranks your website higher than content that does not provide quality. Do not rely on the number of pages to increase your SEO, rely on high-quality content with low hanging keywords that you should write content around. To increase your B2B website’s traffic, there must be low hanging keywords written around the content. Low hanging keywords include keywords that have a lower competition than most keywords, making it easier to increase the SEO ranking. Keywords are the target factor into SEO that will complete a high ranking. The best tool to make sure your low-hanging keyword produces low competition is Google Adwords, which gives your B2B website a chance to view keywords before planting them into your content. A SEO tip is making sure your content is original and stands out.
6) Social Sharing = Page Visits
Sharing your content on social platforms is a SEO tip that will get more page visits. The more avenues you share, the more viewers that will potentially view your B2B website. A blog leads to micro conversions when it is shared on social media sites, such as Twitter and Facebook. Share your content, included with a link to you B2B website, on numerous social sites. Form the content to where it illustrates keywords. Social sharing will increase your reach and benefit your B2B Website.
7) Make Your B2B Website Mobile Responsive
In recent news, Google was said to start penalizing companies who did not produce a mobile friendly website. In today’s society, mobility has become the dominating factor in technology. Companies want the convenience to view your product or service through smart phones or tablets, especially when on the go. This SEO tip aids by making your company more valuable than your company’s competition. Design your website to be mobile responsive to optimize for mobile SEO. Plus, Google Gives Importance to Mobile Friendly Sites.
8) Optimize Locally
Keywords based on your location is a SEO tip that will increase your B2B website’s rank by giving your website a filter in the search base. Companies are more likely to find your website when the location is placed in the search engine. For example, when looking for a web and app development company, like Snyxius, your search may be more effective if you type in Austin web and app development companies. Buyers was to do business with your website that is placed higher in the search bar. Optimizing locally is the best way to provide services and products to other businesses.
9) Be Knowledgable in SEO Tools
Have knowledge in many SEO tools, not just one, for your B2B website to produce the highest in the search bar. Google Adwords Keyword Planner lets you filter out words through a search base to see the performance on each word, or groups of words. Google Analytics helps you understand the viewers interacting with your site by giving you graphs, locations and more. Hootsuite is a management for social media that has received positive SEO success feedback.
Not only be knowledgeable in SEO Tools, but know how to add keywords to sources. For content management systems, CMS, like WordPress, know where to insert keywords, tags, meta description and categories for maximum SEO results. For Youtube, feel out the meta description, include tags and make sure the keywords fit in the title. Use the right hashtags for social media sites, like Twitter, in order for your content to stick out in a search engine.