Unless you are living under a rock or you don’t have access to internet connection, you must be aware how important social media is for acquiring new customers. More than 64% marketers saw lead generation benefit with social media and 86% of marketer said that social media was important to their business.
Using social media enable your business to reach mores customer and engage with the current ones.
Social media marketing includes both free and paid advertising features to reach your audience. And they are equally efficient in reaching your organization goals. It is also highly cost effective way to expand reach with activities involving sharing of content, videos and images which help you to get your content in front of huge audience at very low cost.
So, in this article we will discuss some ways on how you can use social media campaigns to its full potential for lead generation.
1. Social media helps you to develop loyal community prospects for your brand: An example from Facebook
People love to be a part of that business which is proactively building lively community. They want brands to talk to them. Solves their queries. And connect with them beyond products and transnational value.
A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.
Facebook is one of the favorite channels of advertisers for building lively community. It has over 1 billion monthly active users and over 1 million businesses are advertising on Facebook. By marketing perspective it delivers great chance of putting your brand name in front of the people.
Building a loyal community in Facebook can massively increase your leads for your business and can bring you new customer. 70% B2C marketers have acquired new customer through Facebook.
The story of 1-800-Flowers.com
1-800-Flowers.com do not run its Facebook page as if it’s a company page. It’s page is maintained around the idea of flowers.
With the Facebook ads 1-800-Flowers.com received 4,ooo transaction and number of people who logged onto 1-800-Flowers.com by using Facebook credential increased by 400 percent.
Chris McCann, the President of 1-800-Flowers, was quoted as saying:
“Our business is about relationships and Facebook is about relationships. The consumer has voted, and Facebook is part of our lives.”
2. Social media provides latest tool to drive targeted engagement: An example from Pinterest
Targeting wrong people will always lead to cannot drive your customer through funnel. If you’re searching new ways to target people, then say “HI” to your business new best friend Pinterest.
Also Read: Beginner’s guide to social media reach
And it is one of the latest tool of the marketer to drive more traffic. We’ve got the numbers to prove it: Shopify research that shows that Pinterest users are 10% more likely to buy than those referred from other social sites. Pinterest drives 300% more revenue per click than Twitter and 27% more than Facebook.
The story of AllRecipes.com
After seeing the popularity of Snapchat, Allrecipe.com which added “pin it” button on each page, They designed new page template where the pin it button is above the fold adjacent to make the sharing process easier.
Within three months, Allrecipes showed dramatic results. More than 50,000 recipes were saved resulting in 139 million Pinterest impressions and clicks on Allrecipes’ Pinterest content increased more than 900%.
3. Social media is a king of news jacking: An example from Twitter
As a marketer you always want the spotlight in your direction aiming to your product and twitter is one of the social media tools which can provide you that. It can give you a front row seat to the news that’s becoming viral right as its happening.
The story of KLM Royal Dutch Airline
KLM Royal Dutch airline took the advantage of Twitter by creating a very successful customer care campaign under the hashtag #happytohelp.
KLM Royal Dutch Airlines managed to turn the traveler’s renowned habit of complaining on social media about their airline experience into a very successful customer care campaign under the hashtag #happytohelp.
This campaign racked up 36 million impressions for monitoring customer problem and then solving them using Twitter.
4. Social media can help you increase digital exposure through video content: An examples from YouTube
If you want your business to drive more traffic, then you need to work hard on enhancing your social presence and this can only possible through YouTube videos.
Because of its popularity and features, YouTube can be a useful marketing channel for businesses.
With over a billion users, YouTube can help can help you to launch or promote products, express your brand’s ‘personality’, monitors feedback, provides customer service and helps your customers spread the word about your business. Many businesses have taken the advantage of YouTube and generated new customers for their business.
The story of Pepsi
Pepsi team launched a social media campaign that caught the attention of London commuters by making it look like crazy things were happening on the street outside the bus stop.
Here, just watch the video. The bus stop campaign by Pepsi has accumulated over 7 million views on Youtube in addition to all the people who saw it firsthand on the street.
5. Social media helps you to drive brand awareness: An example from Instagram
In this digital pace technology, we all need new customer to stay in the competition and this can only possible by using right social media platform at right time.
There’s an old saying about show business, that just showing up is half the challenge.
Also Read: Why should you hire a social media agency?
If you want consumers and clients to remember your brand, then a big part of the struggle is to just be present where they’re present—which means being present on Instagram.
It’s no longer surprise that Instagram has grown to over 500 million active users which give businesses the opportunity to share your business story to vast audience in an inspired, original and creative environment. For marketers, Instagram is a great tool to connect with their fan and tell their brand story visually by posting picture.
The story of Burt’ Bees
To promote their new collection, known as the lip crayon line, Burt’s Bees looked to Instagram Ads. Their goal was to expand awareness and increase ad recall within the beauty community.
They knew they could find a booming beauty environment on Instagram and looked to seize the growing attention of their market by showing off their products in an original and natural way.
With the Instagram ads, Burt saw 5 percent lift in product awareness and 16 percent lift in ad recall.