The best facebook posts ever

There was a time when a single Facebook post could help you to hit a “Home Run” for your brand…but it’s not so simple these days. People expect an original and customized Facebook post nowadays, something that appeals to them in personal way. Posting any old thing will be the last thing you would want to do on social media. No, you need great Facebook post ideas to really captivate the audience and progress your social media campaign.

Creating a successful Facebook post is a mix of art and science, requiring planning, reporting, and execution in order to succeed. You need to understand your audiences’ psychology and mindset, and turn them into actionable insights. There are also tools and guides which can help you reach your audience, do hyper-relevant targeting, enable real-time bidding and re-marketing, and provide precision in efforts.

Facebook is a place where there is no room for a random attempt at gaining attention, as there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year.
There are companies which have refined the art of engaging people on Facebook with the kind of content their audience wants to read, turning it from common practice into an art-form. Who are they? Let’s look at some of the best examples.

1. Like vs share

facebook post ideas

What is the post?

This post consists of two competing options which create an image of two of your products, asking your fans to choose between them by either liking or sharing the image. “Like” and “Share” counters on the post act a built-in vote count to see which side is winning.

Why it worked?

This post worked because of the easy engagement: easy to follow rules which limit the efforts of the participants, and the ability to see what other people thought of the image of the product, which affects the subconscious of the buyer through a group mentality.

Result

With this strategy, Walmart yield over 300,000 likes and 21,577 share.

How can use this strategy?

Think of two similar products which you have that will appeal to people, but remember they must be used in the same context. This forces people to make a choice and take a side, which creates competition. Come up with your own imagery idea and encourage your customer’s online involvement:

Here are few examples:

Halery Quinn or Deadshot? Batman or Superman? Facebook or Twitter?

2. The Poll

facebook post ideas

What is the post?

Opinions, everyone has one. By conducting a poll, you engage your fans of your brand by asking theirs. Polls about your products get fans talking about your products. You can also ask a question, and give product choices as options.

Why it worked?

Fans love to share their opinion and by giving option it makes easy for user to understand. Also, instead of a boring pick up line, the polls use simple and appealing languages like “which window seat would you pick?” which users understand easily and are inclined to answer.

Result

This is the strategy of Zillow, and helps them in pulling in an immense amount of engagement from their 56,000 fans.

How to use this strategy?

This strategy is simple for the marketer to use: you just need to come up with your idea like you did in like vs share strategy. To make this strategy work, choose an eye catching and appealing subject.

3. Ask For It

Lexus Facebook Post

What is the post?

This post is simple and straightforward asking your fan opinion whether they like it or not, and this is one of the easiest ways to engage your fans. Remember, the simpler the question the better the result.

Why it worked?

It worked for the three reasons:

The gorgeous picture of new custom Lexus with chrome look attracts most of the fans of Lexus and it also builds excitement in the minds of the fans. The tagline of the post, which is engaging the fan to give their view on new custom Lexus is great, and the idea of giving a gift attracts and appeals to the emotional behavior of the fans.

Result

With this strategy, Lexus nearly earn 10,000 shares and 115,517 likes.

How to use strategy?

Find an image that highlights your brand, it can be anything but avoid complicated image “our suggestion” and use phrase similar to the image and test it. Remember the phrase must be simple like “what is your favorite destination” just try to be simple, as it makes it easy for the fans to comment.

4. Fill in the Blank

facebook post ideas

What is the post?

Fill in the blank posts are an quick and easy way to get responses from your fans, and thus increase the engagement. These types of posts are generally one sentence long, with a blank line for your fans to complete. It’s as simple as it sounds.

Why it worked?

Easy engagement: people love fill in the blanks, and the most effective part of this post is that it gives space for the fans to share their opinions and ideas.

Result

This fill in the blanks had garnered nearly 9,122 Facebook likes, and almost 700 comments in one day.

How to use this strategy?

If you have strong a group of fans, then create fill in the blanks related to your product and watch as your fans support and recommend your product to wider audience with their answers.

Here are examples which might help you to create awesome fill in the blanks:

  • The first [YOUR BRAND] product I ever bought was __________.
  • [YOUR BRAND] has changed the way I __________.
  • The first word that pops into my head when I think if [YOUR BRAND] is __________.

5. Offer Advice

facebook post ideas

What is the post?

This post is all about giving advice to the fan. It can be anything from a statistic, to a fun fact, or a brilliant insight into the product. This type of post is a great way to increase involvement among fans and also increase your standing within Facebook edge-rank algorithm.

Why it worked?

1. Providing information: the information gives readers and fans a reason to keep coming back to your post.

2. Tagline: the tagline is one that catches the readers attention. Remember, the more the catchy tagline, the better chance of receiving more the likes.

Result

This one post got 904 Facebook likes and over 248 shares.

How can you use this strategy?

First of all, find an appealing tagline, then a picture or video for the offer. The could be of something new. Then, put some efforts into this because it’s not about Facebook likes, but about driving traffic to your websites. Pro Tip: Landing pages are an immensely important part of turning Facebook Fans into paying customers.





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